Patrick O'Shaughnessy - Creating on Principle (EP.455)
Key insights
Books referenced
- The Upanishads - Unknown (ancient Indian texts) - Patrick's most important book; a line about feeding the hungry vs. being consumed reoriented his worldview toward service at age 26, and he cites its concept of 'abiding joy' (joy that doesn't run out)
- Born to Run - Bruce Springsteen - Bruce Springsteen's autobiography, which David is reading during the taping; discussed at length as a case study in 'dirty fuel' (fame, work) converting to 'generative fuel' (family, service) only after decades of therapy
- Disney's Land - Richard Snow - Book about how Walt Disney built Disneyland against skepticism that amusement parks were inherently trashy; cited as an example of taking an existing bad-reputation category and refusing to make it mediocre
- The Years of Lyndon Johnson - Robert Caro - Referenced for the story of a young LBJ running everywhere in Washington out of raw ambition; used as a counter-example to Springsteen - similar drive, but 'unbelievably manipulative' and never became generative
- Life Stories: Profiles from The New Yorker - David Remnick (editor) - Patrick read Remnick's introduction, which argues the best profiles pair a subject obsessed with their thing and a writer equally obsessed with the subject - this line directly inspired Colossus's profile strategy
- A Joseph Campbell Companion - Joseph Campbell (compiled posthumously) - Opens with the line 'the privilege of a lifetime is being who you are,' which Patrick uses to describe the most sustainable form of creation
Media referenced
- Inventing on Principle - other - Talk by computer scientist Bret Victor arguing creators should find a principle (his was collapsing the feedback gap in coding) rather than a goal; the direct inspiration for Patrick's own organizing principle and this episode's title
- Founders - podcast - David Senra's long-running podcast profiling entrepreneurs through their biographies; the show whose early growth Patrick helped ignite by promoting it to his email list when it had almost no listeners
- David Senra - podcast - Senra's new interview show (on 'the other side of the mic') on which he interviewed Patrick; this ILTB episode is a cross-post of that conversation
- How Elon Works - podcast - Founders episode on Elon Musk's repeated four-part operating algorithm, described as Founders' most downloaded episode; used to illustrate leaders over-communicating the same message until it's second nature to their team
- Founders Episode 245 (Rick Rubin) - podcast - Referenced as the episode that surfaced a specific Rick Rubin line about Eminem being his most obsessive collaborator, which Patrick screenshotted and re-reads
- Palmer Luckey profile in Tablet - article - Profile by Jeremy Stern that Patrick considered the best profile he'd read; he tracked down Stern, who became Colossus's editor-in-chief, after reading it
- Colossus profile of Josh Kushner - article - A Colossus profile that opened with a visit to Rick Rubin's house and went deep on the Kushner family's Holocaust history (written by Jeremy Stern, himself a descendant of survivors); described as a 'break the internet' moment
- Deliver Me From Nowhere - movie - Bruce Springsteen biopic Patrick was urged to watch by Jimmy Iovine; described as a dark film about Springsteen's childhood trauma rather than a conventional music biography
- Passion and Pain - podcast - The earlier Invest Like the Best episode featuring David Senra, which both describe as 'lightning in a bottle' and a turning point in their friendship and in Senra's career
Companies
- Positive Sum - Patrick's investment firm; he is CEO
- Colossus - Patrick's media company/quarterly publication built around in-depth profiles, positioned as a complement to and eventually bigger opportunity than the podcast
- Canvas - Patrick's earlier software company, built by applying Bret Victor's instant-feedback design principle; its success and eventual sale funded his transition into investing
- Benchmark - VC firm where partner Chetan Puttagunta gave Patrick early, uncompensated feedback that shaped how he sold Canvas's software
- Anduril - Palmer Luckey's company; subject of the Tablet profile that led Patrick to hire its author, Jeremy Stern
- Thrive Capital - Josh Kushner's firm; subject of the widely shared Colossus profile
- Costco - Jim Sinegal's company; cited via a biography of his mentor Sol Price for the idea that leaders should spend 90% of their time teaching
- Oracle - Larry Ellison's deliberate rivalry with Microsoft used as an example of shaping company perception through personality-driven narrative rather than product comparison
Techniques and frameworks
- Inventing on Principle - Find an organizing principle rather than a fixed goal; a principle is something that, when you see it violated, obligates you to correct it as an act of service to others, not yourself
- Learn, Build, Share, Repeat - Patrick's original personal loop, starting from an email list of favorite books, that daisy-chained into the podcast, his software business, angel investing, and eventually Positive Sum
- Red on the color wheel / eye of Sauron - Sam Hinkie's description of Patrick's personality: intense, fast, and galvanizing when focused on something, but prone to whiplashing collaborators when his attention shifts elsewhere
- Best story wins: originality, hardship, transformation - Patrick's three-part framework for what makes a story (and, by extension, a founder or investment) compelling
- Life's work - Defined as 'a lifelong quest to build something for others that expresses who you are'; used both as a personal north star and as an investing lens for evaluating founders
- Clean fuel vs. dirty fuel - Distinguishing generative motivation (service, relationships, aligned work) from consuming motivation (money, power, fame); dirty fuel works but eventually consumes the person pursuing it
- The 10-roles jettison exercise - Write down 10 roles you play in life, then discard them one at a time in reverse order until one remains, to surface what actually matters most
- Reward for great work is more work - Patrick's team maxim: the payoff for doing great work is the privilege of doing more of it, not money, power, or fame
Summary
This is an unusual Invest Like the Best episode: Patrick O'Shaughnessy, who has declined to be interviewed for five or six years, appears as the guest on David Senra's new show "David Senra," and the conversation is cross-posted here. The two have been close friends for years - Senra's Founders podcast grew in part because Patrick promoted it to his (at the time tiny) email list, and their earlier ILTB conversation, "Passion and Pain," is one both describe as a turning point. The episode functions as an extended, unusually candid attempt by Patrick to articulate an organizing principle he says took him roughly a decade to put into words.
That principle, borrowed in spirit from Bret Victor's talk "Inventing on Principle," is that Patrick has no goals - he actively avoids them - and instead operates from a principle: when he sees undiscovered talent, it is his obligation to help foster it, without needing anything in return. He traces this back to a passage in the Upanishads he read at 26 that reoriented his entire worldview toward service, and connects it to a survey he ran on his own podcast's closing question ("what's the kindest thing anyone's done for you"), where the dominant answer was some version of "someone bet on me before I deserved it." Goals, in his framing, create blinders; a principle keeps you open to the off-path opportunities - like meeting Senra, or the investor friend calls he took that led to launching his own fund - that actually produced everything he values. The heuristic for finding a principle, borrowed from a line he attributes to Alan Watts or Joseph Campbell, is to chase the feeling of being alive rather than an abstract meaning, and to notice that most people know what that feeling is and still don't pursue it, usually out of fear of an original, unproven path.
A long stretch of the conversation is a joint reading of Bruce Springsteen's autobiography as a case study in "dirty fuel" versus "clean fuel": ambition rooted in trauma delivered Springsteen exactly the fame and fortune he wanted and then dropped him into his deepest depression, resolved only through 25 years of therapy that redirected him toward marriage and family. Patrick contrasts this with Robert Caro's portrait of a young LBJ, whose comparably intense drive never became generative. Both men use this to interrogate their own wiring - Patrick recounts years of unexplained health problems that resolved, he believes, only once he found alignment between his work and his relationships, and both describe their current top three priorities as health, work, and relationships, in that order of dependency rather than importance.
The episode also functions as a working session on leadership and craft. Patrick discusses his own documented flaw - Sam Hinkie's description of him as "red on the color wheel," intensely focused but prone to whiplashing collaborators when his attention shifts, illustrated by a real story about renegotiating a fund commitment a month after making it - and the leadership maxims he's adopted to counter it: over-communicate, repeat the same message until it's boring, and treat "the reward for great work is more work" as the actual incentive that matters. On the media side, Patrick walks through why he built Colossus around long-form profiles: a line from David Remnick's New Yorker anthology (great profiles pair an obsessed subject with an equally obsessed writer) and his own habit of hiring by outcome - reading everything available in a category and recruiting whoever already made the best example, which is how he found Colossus's editor-in-chief, Jeremy Stern, through his Tablet profile of Palmer Luckey.
The conversation closes on relationships as the real ledger of a life. Patrick describes a formative act of kindness from a distant cousin, Tim O'Shaughnessy, who socially adopted him as a lonely transfer student at Notre Dame and indirectly introduced him to his wife - a story he credits as the reason his entire adult life exists in its current form. Both men return repeatedly to the idea that success measured by a small, devoted circle of people (a grandfather who is "the Michael Jordan of grandfathers," or Bill Campbell coaching a handful of executives at Google) is every bit as legitimate a form of achievement as commercial scale, and arguably more durable, since it ripples through generations in ways neither party can fully see.
Notable Quotes
"The principle should be something that when you see it violated, it is your obligation to go correct it, and that correction is an act of service for other people, not for yourself. It's not about you." - Patrick O'Shaughnessy
"We're not searching for the meaning of life, but for the feeling of being alive." - Patrick O'Shaughnessy (quoting Alan Watts or Joseph Campbell)
"The reward for great work is more work... it is the privilege to get to do more of this thing that I love doing." - Patrick O'Shaughnessy
"Mediocrity is always invisible until passion shows up and exposes it." - David Senra (on Walt Disney building Disneyland)
"Whole lives are downstream of simple, quick acts of kindness." - Patrick O'Shaughnessy